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Email marketing - does it even work?
Email is among the oldest methods of online communication. So naturally, email marketing is among the oldest and most widely used methods...
Billy Higgins
Nov 22, 20212 min read


Segmenting accounts for better social media marketing results
Brands encounter a fundamental problem when they begin executing social media strategies: their customers, on the whole, don’t really...
Billy Higgins
Nov 22, 20212 min read


#SokkahTwitter and the case for participatory brand engagement
Photo: Twitter/jonzey0 The #SokkahTwitter community has proliferated Australian social media feeds (primarily on Twitter, but it exists...
Billy Higgins
Nov 15, 20212 min read


Supercharging the revolution: how advertising transformed from 2018 to 2021
It’s January 2018. Australia had just had a historic plebiscite to legalise same-sex marriage. The #MeToo movement was gaining massive...
Billy Higgins
Nov 8, 20212 min read
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